The 3 Types of Content Every Small Business Needs

If your content feels random, it’s probably because you’re missing a framework.

Every small business needs three core content types:

1. Authority Content

This positions you as the expert in your niche.

Examples:

• Tips

• How-to posts

• Industry myths

• Educational carousels

This builds trust with your potential customers - because they can see the skills that you have.

2. Connection Content

This builds relationships.

Examples:

• Personal stories

• Behind-the-scenes

• Your “why”

• Lessons you’ve learned

People buy from people they feel connected to.

3. Conversion Content

This invites action.

Examples:

• Service breakdowns

• Testimonials

• FAQs

• Offers

• Clear calls to action

Most small businesses over-post this category — and under-post the other two.

That’s why engagement drops, because it makes every interaction feel like a sales pitch.

Simple Weekly Structure:

If you are just starting out - or realizing that you are making some mistakes in how you have been posting - here is a simple structure to get you more balanced out with your posts.

• 2 Authority posts

• 1 Connection post

• 1 Conversion post

That’s it. Show what you know, connect with your customers on a personal level, then convert this effort into real results.

Want help building a 30-day content plan using this framework? That’s exactly what I create for my clients. Let’s build yours.